Bangaloreans partied like never before as they were bestowed with unlimited music, fresh Kingfisher Beer and entertainment
Bangalore, October 18th, 2013:
Bangaloreans witnessed the best of music, fun and entertainment on Day 1 of the Kingfisher Premium – The Great Indian Octoberfest 2013 at Jaymahal Palace Grounds. The 9th edition of the annual three day beer and music festival saw some electrifying musical performances, unlimited supply of fresh draught beer, lip-smacking food, a bohemian flea market and an arena for fun competitive games taking the excitement levels to a fever pitch.
The evening featured an exceptional mix of Rock, hip hop and Bollywood hits. Artists and bands like Point of View, Core 304, All The Fat Children, Bollywood’s Arijit Singh and an ensemble of prominent artists kicked-off the day and left the crowd craving for more. Well known DJs like DJ Clement and DJ Rohan Kapoor propelled some high energy into the crowd with their Bollywood and House numbers. The highlight of the evening was an ebullient performance by Arijit Singh of Ashiqui 2 fame who enthralled fans with his romantic melodies.
Music lovers got to witness performances from a multitude of bands from rock to metal in succession over the weekend. Not to forget the DJs who belted out some foot tapping numbers, ensuring everyone danced into the night.
Specially for this edition of TGIOF, Kingfisher Premium has introduced the world’s first crowd sourced font called ‘Kinglish’. A first by a beer brand, the uber cool fonts were contributed by pub hoppers across Bangalore. http://www.youtube.com/watch?v=hi25yv9pPoQ
The biggest musical extravaganza of the year also got bigger in terms of reach as Kingfisher beer came up with an array of activations to ensure fans celebrate, cherish and live through this season’s exciting moments at The Great Indian Octoberfest. Some of the fun applications and digital contests included Headbang for Kingfisher, Scream for Kingfisher, Kingfisher Air Guitar God, Kingfisher Octopener, Kingfisher Instagrammer and more.
The highlight of the entire carnival was the unlimited supply of the freshest draught beer directly from the brewery to the stalls. This is an exceptional experience that has induced a level of elation among thousands of people in the past.
In addition to all that music and beer at the Kingfisher Premium – The Great Indian Octoberfest, one can indulge in a variety of activities, a flea market, vintage car and bike rally, food stalls that serve a scrumptious array of cuisines and an art center, where acclaimed painters and sculptors from across the country will be displaying their talents.
